Compairing Essay Example | Topics and Well Written Essays - 500 words

Compairing - Essay Example Let’s have a review of Ford Fiesta, a small car whose recommended price in Great Britain Pound (GBP) including taxes was 14,102 while excluding taxes it was 12,001. Prices shown herein are based on recommended retail price adjusted for equipment difference effective on Jan 1, 2010. Ford Focus, a Medium segment car, carried a recommended price including taxes, which was 20,247 while excluding taxes it was 17,231. Ford Mondeo’s recommended price inclusive of taxes was 24,309 while excluding taxes it was 20,688 GBP (European Commission, 2010). These car prices have been provided by the car manufacturers themselves through their associations (ACEA) and (JAMA). It should be noted that actual car prices may not be the same as recommended prices, as it depends on dealers to offer reduced prices and extra monetary benefits to their customers seeing the market trends (European Commission, 2010). Considering the Eurostat figures indicating reduced effect of inflation on car market in comparison to other products, the year-on-year change in actual car prices from January 2009 to January 2010 for the United Kingdom in % was 11.2 in nominal car price and 7.7 in actual car price (European Commission, 2010). In Small segment area A & B, Ford Fiesta has been one of the best selling cars whose prices for the three consecutive years from 2008 to 2010 are given below in percentages of prices in euro before taxes (European Commission, 2010). Incidentally, it would be interesting to compare in small segment the price behavior of Ford Fiesta with other cars like Peugeot 206/207, Renault Clio, Fiat Grande Punto/Punto and VW Polo. In 1/01/2008, Peugeot 206/207 price difference was 32.6%, which showed only a little increase of 32.7% in 1/01/2009 while in the next year i.e. 1/01/2010, Peugeot price difference was 39.7%. As we note down from the table 1, coming down from Peugeot, to Renault Clio, to Fiat Grande Punto to VW Polo to Ford Fiesta, all