Critically assess how packaging, branding and design provide Essay

Critically assess how packaging, branding and design provide competitive advantage for the Brewdog portfolio - Essay Example Whatever it is that the Marketing group plans shall determine the organization’s success in the industry. The ability of the said in-charged group in making amends for the organization’s ability to make it within the industrial competition in the business world shall make it possible for the business to make a considerable reputation that could attract the clients who are being targeted by the said organization. This is particularly the reason why business organizations both large-scale and small-scale make it a point that the marketing procedures that they carry on for the sake of business progression is given careful attention and as well as an ample amount of investment. Particularly, marketing is a business branch that sets the path for the organization as to how they are supposed to trod the journey of success in the industry that they are dealing with. The intensity of the procedures taken by marketing experts particularly pertains to the quality of the advertising procedures that the organization ought to take into consideration for actual operational purposes. It is in this particular sector of the organization that the fast release or distribution of the services or the products offered by the organization towards the clients could be determined. In this particular case, BrewDog Beers marketing approach shall be examined as to how well the company is able to fit within the competing arena of huge brewery organizations around the world as they introduce their branded product to the target market that they are aiming to serve. How does the internet applications help in this particular goal of creating a feasible environment of marketing to the target consumers that they are aiming their products to be distributed to. With huge and well-known breweries already operating in the market, BrewDog is certain to have the need to get in the market with the use of effective marketing tools to make it in the said field of